Mike Case appointed US western regional sales manager for Martin Architectural

Martin Architectural has hired Mike Case as Western Regional Sales Manager for the US market. He comes to Martin Architectural from Pro Sound and Stage Lighting where he was also involved in sales. Mike, who assumed the new position in September 2003, has extensive experience in working with lighting reps and is busy building a network of lighting specifiers and manufacturer representatives for Martin's growing architectural division. He stated, "I am happy to be a part of one of the industry's up and coming architectural lighting divisions and look forward to the challenges ahead. As a previous Martin dealer, I have first hand knowledge of Martin's product line and have been impressed with the rapid developments in the architectural range." Martin's West Coast Branch Manager, Frank Montero, commented, "Bringing Mike on board is a key step in our continuing segmentation and move into the growing architectural lighting segment. Mike has been in the lighting industry for a long time and is a familiar face in both the entertainment and architectural lighting segments, which is a benefit to both us and our clients. Mike's lighting background includes four years at Lithonia Lighting as Western Regional Manager for Lighting Controls and thirteen years with Premier Lighting as Vice President of Sales. He is based at Martin's West Coast Office in Simi Valley, California.